Top Johnnie Walker Blue Label Ultra Secrets
Top Johnnie Walker Blue Label Ultra Secrets
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Inside our quest for that lightest bottle attainable, we took our vision to some team of professional glassmakers. Exploring shapes and glassblowing techniques to minimise glass usage with no compromising longevity.
The end result saw glass currently being hand-blown right into a teardrop condition. For The very first time during the brand’s historical past, the long-lasting square Johnnie Walker bottle has long been reformed.
Diageo’s experimented with sustainable packaging in advance of—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the idea with the spear for glass—especially for providers wishing to market in Europe.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dim chocolate and florals
Our DRINKiQ programme aims to lift the 'collective drink IQ' by increasing public awareness of the effects of alcohol and supporting dependable ingesting.
This new, lightweight bottle is actually a matter of exquisite natural beauty; but much more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We're going to carry on implementing these learnings throughout our vary, taking much more progressive strides as we look to the future of Scotch.”
We hope that our discoveries could have a beneficial impression throughout the broader marketplace and assistance discover new possibilities for lighter, reduce carbon packaging choices.”
Certainly—this collectible edition could be requested on the internet and delivered securely towards your doorway with signature affirmation.
Created via a examination-and-find out model with exterior glass makers, this light-pounds bottle contains a handblown teardrop form that reimagines Johnnie Walker's legendary square design, exemplifies the way forward for lightweight, and allows find out new prospects for lighter, lower carbon packaging solutions.
“We didn’t know very well what we had been likely to be able to reach once we got down to push the boundaries of luxury, and The end result is something that a lot of said would not be probable.
Diageo has mentioned which the “Formerly claimed ‘lightest bodyweight scotch whisky bottle’ was launched by a British isles retailer and weighed all over 298 grams.”
“We took our vision to the team of pro glassmakers and throughout a five 12 months test-and-find out system little by little learned how to make classy, light-weight glass. The technological difficulties that lightweighting provides led us to incorporate more info several design and manufacturing specs that we could not have envisaged Firstly of our journey; from the requirement of a tear drop condition which We've moulded to nevertheless mimic the enduring square kind of Johnnie Walker bottles, on the addition of a protective cage to allow for any round base, and also the hand-creating and filling of each person bottle to prevent damages in manufacturing.”
“Instead of maintain this new awareness close to our chest, we’re energized to offer a royalty-totally free licence to our granted United kingdom patent to the globe.
The reveal of Johnnie Walker Blue Label Ultra signals the brand’s commitment to innovation, with hopes that the bottom-breaking design could inspire the greater high-class, light-weight, and small-carbon whisky bottles of tomorrow.
Sure—this collectible edition can be purchased on the internet and delivered securely in your door with signature affirmation.
Liquid Light enveloped guests within a mesmerizing interplay of light and shadow, with moving light passing through glass forms and projecting elegant styles on to white partitions.
And this, for The 1st time in Diageo’s historical past, a license to our patent for mild-excess weight glass beverage containers will probably be provided with a royalty-absolutely free basis to all as a way to persuade development in the wider field.